Our Services
Grapple Hook Marketing offers a wide range of research, marketing strategy, and implementation programs that result in business growth.
Whether you have a business plan that needs a kick-start, an idea on the back of a napkin, or need a third party unbiased opinion of your marketing, product or service, we can help.

 

We can take on special projects, act as your marketing department or can compliment your existing personnel to help increase sales. Regardless of the size of your operation, we can provide a mix of services at your work place, job site or customer location.

 

Services include:

 

Marketing Research
We offer a variety of forms of primary research, secondary research and industry analysis to help you better understand your respective industry and markets you serve. Most importantly, we keep a sharp eye on what information will lead to increased sales. As we uncover industry trends and break down prospects and customers into market segments, we can build up data bases for future target marketing.

  • Prospecting
    • Find / Uncover / Pursue
    • Profile / Reports
  • Field Work
    • Street & Expert Opinions
    • Mystery Shopping
    • Relocations / Expansions
    • Observations / Surveys
  • Industry Trends
  • Competitor Analysis
  • Focus Groups
  • Government Regulations

Marketing Strategy
Once research is completed by GHM or you have your own, we can develop:

  • Marketing Plans
  • Action Plans
  • Service Mapping

Marketing Implementation & Sales
Thomas Edison, the world famous inventor, said "Genius is 1% inspiration, 99% perspiration."

What good is a plan if it is filed away in cabinet or in someone’s head? We thrive on executimg marketing plans to trigger results.

  • Product Launch
  • Trade Shows
  • Press Releases
  • Sales Calls
  • Prospect Development
    • Education
    • Networking
    • Impact Seminars
    • Data Base Build Up
  • “Customer Experience” Evaluation
  • Training
    • Internal / External
    • Field Coaching
  • Curriculum & Lesson Plan Development
  • Oversee marketing literature and website

“Right Hand Man” Duties
We provide multiple activities and support for executives and managers to help accomplish goals and tasks. Our support staff is typically degreed individuals who possess a professional image, good attitude, interpersonal skills, organized, and adapt to the needs of our clients.

  • Audits
  • Vendors
  • Sales Staff
  • Special Projects
  • Decision Support Services

 

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